The Goal: 40th Anniversary Edition” by Eliyahu M. Goldratt is a groundbreaking business novel that revolutionized management thinking. Told through the story of Alex Rogo, a plant manager struggling to save his factory, the book introduces the Theory of Constraints—a method for identifying and overcoming bottlenecks. Blending storytelling with powerful insights, it teaches leaders how to improve productivity, efficiency, and profitability. This updated edition affirms “The Goal” as an essential guide to continuous improvement, problem-solving, and long-term organizational success.
Business Development
The Goal: by Eliyahu M. Goldratt
₵80.00
Eliyahu M. Goldratt’s “The Goal” is a business classic on continuous improvement and effective management. This 40th Anniversary Edition presents timeless lessons on productivity, constraints, and problem-solving through an engaging novel that has transformed operations and leadership worldwide.
